The 70’s aesthetic is a nostalgic throwback to the 70’s. It’s retro and 70s, but it also has an element of modernism thrown in for good measure. The 70’s aesthetic includes colors such as brown, gold, orange, yellow and red.
Table of Contents
- What was the 70’s Aesthetic?
- 70’s aesthetic in Branding
- How 70’s aesthetic has inspired marketing?
- How can you implement 70’s aesthetic in your design?
- 70’s aesthetic color palette
- Read More
The 70’s aesthetics can be seen in many places, including music videos and even the popular TV show Stranger Things.
In this blog post, we’ll talk about 70’s aesthetics: what it means, why people love it so much, and which colors are associated with 70’s aesthetics.
What was the 70’s Aesthetic?
If we talk about the fashion in 70’s, For women in the 70s, giving in to “casual fashion” meant picking up the Parisian peasant look. Wearing billowing skirts and shirts with billowing sleeves means you’re living your best life!
The 70s aesthetic embodied the idea of escapism. The decade was marked by economic recessions, an oil crisis, and problematic social issues. It also saw the rise of the term “yuppie” in reaction to anti-consumerist sentiments propagated by currents like hardcore punk.
40 years later, it’s still fashionable for many to retreat into early 20th-century aesthetics; embraced largely through nostalgia for simpler times and ways of life that are no longer sustainable.
The look usually encompassed tons of paisley patterns or geometric prints worn with knee-high boots or gladiator sandals (aka dancing shoes), tie-dye shirts under denim miniskirts, 6 inch wide belts paired with Mongolian style tunics.
70’s aesthetic in Branding
The consumer market loves nostalgia, and businesses have incorporated 70’s aesthetics into their branding strategies successfully. It brings people back to old memories they had either as children or adults. People make connections with moments from the past — even if those Memories happen a long time ago!
Here are some of the brands that have successfully pulled this.
How 70’s aesthetic has inspired marketing?
70’s aesthetic invokes Nostalgia, which is a powerful motivational tool, according to research. Brands are now getting in on the action, utilizing marketing initiatives based around recalling happy recollections or encouraging comfort as an immediate return on investment (ROI). Because it helps connect customers emotionally at their level, this marketing approach has grown increasingly popular in recent years.
Here are some of the best photos inspired by 70’s aesthetic
How can you implement 70’s aesthetic in your design?
An answer to this question could include a number of things, but a perfect starting point would be the colors and the fonts! The popular colors during the 70’s were bright and vibrant, and the popular fonts included bold and groovy fonts.
70’s colors would mostly consist of bright yellows, oranges, reds and brown. Although the 70’s had an incredibly diverse range of color options that were popular within this era; these are just a few examples!
To be successful in using retro in your branding, your brand needs to stand for something. it has to address their emotional well-being as much or more than anything else if you want them on board with what’s happening around here.
Here is an article that will help you choose the best Fancy Old Fashioned Fonts to start with your 70’s branding
70’s aesthetic color palette
These are some of the best 70’s aesthetic color palettes, the inspiration comes from the world of Pinterest. These are just a few examples, but there is so much more out there!
Conclusion paragraph: The 70’s aesthetic is a nostalgic throwback to the 70’s. It also has an element of modernism thrown in for good measure. This style can be used to evoke feelings from your customers that are reminiscent of this era or even just create nostalgia in general.
Regardless, there is no denying that this trend could help you stand out with unique branding while creating intrigue about your products at the same time!
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