What Companies Are In The Consumer Non-Durables Field

What Companies Are In The Consumer Non-Durables Field?

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The consumer non-durables field encompasses a vast range of products that are typically used or consumed quickly, often necessitating frequent purchases. If you are wondering, “What Companies Are In The Consumer Non-Durables Field?”, we have highlighted the significance of these businesses in shaping our consumption patterns and lifestyle choices.

These items include food and beverages, clothing, toiletries, and other goods that are not intended to last for extended periods. Major players within this sector are essential contributors to the global economy, and their business operations influence daily living for millions of consumers.

The variety of products offered by companies in this domain ensures that they touch on nearly every aspect of everyday life, making them some of the most influential entities in the marketplace.

Understanding which companies operate in the consumer non-durables space gives insight into the driving forces behind this robust sector. When considering the breadth of commodities offered, names like Unilever, Procter & Gamble, General Mills, and Coca-Cola often arise due to their vast product lines and international presence.

These corporations’ strategies, innovations, and marketing efforts not only shape consumer tendencies but also set industry trends. Their significance is further emphasized by their ability to withstand various economic conditions, as demand for non-durable goods typically remains stable, even in times of financial uncertainty.

Key Takeaways

  • Consumer non-durables are products used or consumed quickly, requiring regular purchase.
  • Significant companies in this field have a broad impact on everyday consumer behavior and the global economy.
  • Stability in demand for non-durables marks the sector’s resilience during various economic conditions.

Definition of Consumer Non-Durables

Consumer non-durables, also known as fast-moving consumer goods (FMCGs), are products that are intended for quick consumption and are generally purchased on a regular basis. These items typically have a short shelf life either due to high consumer demand or their inherent nature which leads them to wear out, decay, or get used up quickly.

Products in this category are diverse and can be broken down into several main types:

  • Food and Beverages: Items that are perishable and need to be consumed relatively soon after production, like dairy products, baked goods, and meat.
  • Health and Beauty: Products such as cosmetics, toiletries, and over-the-counter medications; these are used up and replaced frequently.
  • Cleaning Supplies: Household items like detergents, soaps, and cleansers that dissipate through use.

The longevity of these goods typically limits to a period ranging from a few minutes to several months but rarely extends to a full year.

The demand for consumer non-durables is consistent and less sensitive to economic downturns as they are essential products for daily living. Therefore, companies within this field operate in a robust sector known for its steady consumer base.

Table of Contents

Companies leading the consumer non-durables industry

Leading companies in consumer non-durable field
Leading companies in the consumer non-durable field

Here are the major players in the consumer non-durables field with the leading brands.

  • Coca Cola
  • Pepsi Co
  • Nestle
  • General Mills
  • Kellogg Company
  • Kraft Heinz Company
  • L’Oreal
  • Nike
  • Procter & Gamble
  • Unilever
  • Mars, Inc.
  • Danone
  • Netflix, Inc.
  • Alcoa Corporation (AA)
  • Philip Morris International (PMI)

Coca-cola company

cocal logo
  • Coca-Cola is a universally recognized brand with a distinctive red and white logo.
  • Established by Dr. John Stith Pemberton in 1886 in Atlanta, Georgia, Coca-Cola has a rich history as a pioneering beverage company.
  • Beyond its classic cola, Coca-Cola’s product lineup includes Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, Minute Maid, Powerade, Dasani, Honest Tea, SmartWater, and Costa Coffee.
  • Coca-Cola is available in over 200 countries, making it one of the most widely distributed and consumed beverages worldwide.

Coca-cola company is one of the leading food and beverage companies in the consumer non-durables field. This carbonated soft drink company is headquartered in Atlanta, GA.

The company is active in over 200 countries, selling diet coke, coke, and other soft drinks. The company primarily manufactures non-alcoholic beverages and ready-to-drink beverages.

The coca-cola company was started by businessman Asa Griggs Candler, whose marketing strategies led coca cola into a global company. The well-known brands of Coca-Cola are Thums Up, Fanta, Sprite, Limca, Kinley, Smartwater, and Minute Maid.

Pepsi Co

pepsi logo
  • Established in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo has become a major player in the food and beverage industry.
  • PepsiCo product lineup includes popular brands like Mountain Dew, Lay’s, Gatorade, Tropicana, and Quaker Oats.
  • Frito-Lay, a division of PepsiCo, is a dominating force in the snack industry, producing popular snacks such as Lay’s potato chips, Doritos, and Cheetos.
  • PepsiCo is on a sustainability mission: 25% recycled content in plastic packaging by 2025 with the PepsiCo Recycling Program.

This company is considered a powerhouse in the consumer non-durables field, food, and beverage industry and is headquartered in Harrison, New York.

It was founded in 1898 by Caleb Bradham, a beverage company selling convenience foods and drinks, and it generated revenue of $79 billion in 2021.

The most iconic brands under the company include Pepsi, Mountain Dew, Gatorade, Lay’s, Cheetos, Doritos, and quaker.

Nestlé Ltd

nestle logo
  • Nestlé Ltd, founded in 1866, boasts a legacy spanning over a century and a half in the food and beverage industry.
  • With a robust presence in 188 countries, Nestlé operates on a global scale, making its products widely accessible and recognized.
  • Nestlé thrives with 275,000 employees, fostering a diverse and dynamic work environment for its extensive business operations.
  • Nestlé manages a staggering portfolio of over 2,000 brands, showcasing its vast and varied product offerings in the global market.
  • Nestlé achieved an impressive organic growth rate of 7.2%

The company was headquartered in Switzerland in 1866 by Henry Nestlé, a food and beverage company, and today the company operates in more than 150 countries and has more than 2000 brands.

The company produces baby food, breakfast cereals, coffee, dairy products, pet food, ice cream, and snacks. It is the world’s largest food company, with more than $93 billion in sales.

The company’s strong brands include Nescafé, KitKat, Nespresso, Maggi, Toll House, and Milo. The company’s shares are listed on the Swiss stock exchange.

General mills

general mills
  • General Mills operates in 100 countries across six continents
  • With a portfolio spanning 100 brands, General Mills boasts household names like Cheerios, Pillsbury, and Häagen-Dazs.
  • Founded in 1866, General Mills has been a food industry pioneer for 155 years.
  • General Mills’ extensive portfolio includes familiar favorites such as Cheerios, Pillsbury, Betty Crocker, Nature Valley, Old El Paso, Blue Buffalo, Häagen-Dazs, representing over $18.1 billion in retail sales worldwide.
  • Acknowledged as “America’s Most Innovative Company” by Fortune in 2023

The company of general mills is headquartered in Golden Valley, Minnesota, and was founded by Cadwallader C. Washburn, John Crosby, and James Ford Bell in 1856.

It operates as one of the world’s largest food companies. The company’s food products include pantry staple brands like Pilsbury, Gold medal flour, Yoplait, Betty Crocker, Cheerios, and Nature Valley, also a pet food brand, Blue buffalo.

General mills employ around 35000 people worldwide and generated around $19 billion in the fiscal year of 2022 by selling cereals, convenience foods, and other food products.

Kellogg Company

kellogg's logo

Will Keith Kellogg founded the company in 1906. The company is headquartered in Battle Creek, Michigan, and is the world’s largest food company to make cereals.

The company’s famous product is cornflakes, and it also specializes in making snacks and convenience foods. The brands like Pringles, Cheez-It, Eggo waffles, and Pop-Tarts.

It is reported to have $14.2 billion in sales in 2021 and employs more than 30000 people worldwide.

Kraft Heinz Company

kraft Heinz logo

Kraft Heinz is an American food corporation resulting from a merger between Kraft foods group and Heinz. The company is co-headquartered in Chicago and Pittsburgh.

The main product of the Kraft Heinz Company was tomato ketchup, but now it has acquired a market for macaroni and cheese, and in 2021 it recorded sales of around $26 billion.

Kraft Heinz has household brands like Oscar Meyer, Classico, Jell-O, Maxwell House, and Capri Sun.


loreal logo

It is a french Cosmetics company founded by Eugène Schueller in 1909 and is registered in Paris and headquartered in Clichy, Hauts-de-Seine.

It gained its place in the cosmetics industry as the largest cosmetic company. It sells skincare, hair care, makeup, perfume, and sunglasses.

The company’s favorite brands are Maybelline, New York.Garnier.NYX Professional Makeup.CeraVe.Redken. It started selling internationally in 1911, and Belgium, Denmark, Switzerland, and the United States acquired the global market of the cosmetic industry.


nike logo

One of the companies in the consumer non-durables field provides a supply chain of sports clothing and footwear. The company is headquartered in Beaverton, Oregon, in the United States.

It started as a footwear brand labeled Blue Ribbon Sports by Bill Bowerman in 1964. Now it produces quality athletic gear and clothing for men, women, and children.

The company is partnering with brands like Dick’s Sporting Goods, JD Sports, and Zalando for the digitally connected marketplace.

Procter & Gamble

P&G logo

Procter & Gamble Company is an American consumer goods corporation with many successful brands. The company operates in as many as 180 countries, employing almost 120000 people worldwide.

William Procter and James Gamble, 1837, started the company. The company used to produce soaps and candles but expanded to other areas making detergents, toiletries, and food products.

Today it is one of the world’s largest companies in the consumer non-durables field, with brands like Ariel, Pampers, Gillette, and Oral-B.


Unilever logo

The Unilever Group is British-Dutch translational consumer goods company. It is headquartered in London, England, and Rotterdam, Netherlands.

Unilever is one of the oldest multinational companies, spreading over 190 countries. The company produces food and beverages, laundry detergent, and personal care products.

The company has a number of successful brands, such as Lipton, Brooke Bond, Chesebrough-Ponds, Bestfoods, and Ben & Jerry’s. The ponds brand it sold to Hindustan Unilever in 2007.

Mars, Inc.


Mars Inc is a private multinational company headquartered in McLean, Virginia. The company manufactures candies, pet food, and other food goods.

In the consumer non-durable industry, the company generated $40 billion in sales in more than 75 countries. It employs more than 85000 people around the globe.

The popular brand under this company includes Twix, Snickers, M & M’s, Milky Way, and Orbit.



It is a french company based in Paris. It was founded in Spain, Barcelona, by Isaac Carasso. The Danone Group SA is a multinational company spread across 120 countries.

It recorded sales in 2018 of €24.65 billion. The famous brands under this company are Nutricia, Happy Family, Dannon, Damavand, and Activia.

Netflix, Inc.


The consumer non-durables sector not only includes food manufacturing companies but also include entertainment companies like Netflix.

The company is headquartered in Los Gatos, CA. The company provides consumer durables as a form of entertainment. It is an online platform providing video content. In 2022 Netflix had more than 221.64 paid subscribers.

They allow users to access original series, films, and licensed content. It has revolutionized the entertainment sector. It employs around 11,300(2021) worldwide.

Alcoa Corporation (AA)


It is the world’s leader in aluminum production and management. It also processes aluminum fabrication and alumina production.

The company is headquartered in Pittsburgh, PA. This consumer non-durables company is involved in the mining industry of aluminum. It manufactures, innovates, refines, and casts aluminum.

It will employ over 12,200 people in 2022. The company is focussing more on aluminum recycling and actively growing in other aspects of the industry.

Philip Morris International (PMI)

Philip Morris International (PMI) logo

PMI is a leading international tobacco company, active in over 180 countries. In the past, the PMI was one of the companies in the consumer non-durables field that sold tobacco-related products such as cigarettes.

But the current PMI is supporting smoke-free products and working towards the global challenge of tobacco harm reduction. It is selling non-addictive products that provide the same satisfaction without generating habits.

It also invests in products like electronic cigarettes and heated tobacco products. In addition, it is putting in efforts to make new smoke-free products.


“Non-durable goods industry offers how many jobs?” If that is your question, then this article tries to answer the above question. According to the Bureau of labor statistics, it is expected to grow by 33-35 %.

You are wrong if you think consumer non-durable jobs are only for marketing managers like titles. It offers a range of jobs; you can find out more about it here.

It includes everything from the oil and gas to the pharmaceutical industry. Here is the list of companies leading the non-durable consumer goods industry.

With the help of this article, you can understand consumer non-durable field is ever-changing. Hence it has plenty of chances for expansion and growth.

Read More:

Is Consumer Non-Durables A Good Career Path in 2023
Is Consumer Durables A Good Career Path?
How Many Jobs Are Available In Consumer Services Industry?

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