“Are you interested in the vast world of consumer goods and ever wondered, ‘What companies are in the consumer non-durables field?’ If so, you’re about to embark on an enlightening journey.
The consumer non-durables industry, often overlooked but fundamentally essential, is an economic titan that plays a pivotal role in our everyday lives.
From the toothpaste we use every morning to the food we eat and the clothes we wear – all these items fall under the umbrella of consumer non-durables. Given their shorter lifespan than durables and being purchased with the intention of immediate consumption, these goods have a unique market dynamic.
Over the past decade, many companies, attracted by high demand for consumables, have entered this sector, offering a plethora of job opportunities and lucrative careers.
In this comprehensive blog post, we’ll take a deep dive into this fascinating industry, exploring the major players that shape it. We’ll unravel how these impactful companies have seamlessly embedded themselves into our daily routines, often without us even noticing.
So, gear up for a journey into the heart of our day-to-day existence as we uncover the big names in the consumer non-durables field and their profound impact on our lifestyle and the economy.”
Table of Contents
Companies leading the consumer non-durables industry
Here are the major players in the consumer non-durables field with the leading brands.
- Coca Cola
- Pepsi Co
- Nestle
- General Mills
- Kellogg Company
- Kraft Heinz Company
- L’Oreal
- Nike
- Procter & Gamble
- Unilever
- Mars, Inc.
- Danone
- Netflix, Inc.
- Alcoa Corporation (AA)
- Philip Morris International (PMI)
Coca-cola company
Coca-cola company is one of the leading food and beverage companies in the consumer non-durables field. This carbonated soft drink company is headquartered in Atlanta, GA.
The company is active in over 200 countries, selling diet coke, coke, and other soft drinks. The company primarily manufactures non-alcoholic beverages and ready-to-drink beverages.
The coca-cola company was started by businessman Asa Griggs Candler, whose marketing strategies led coca cola into a global company. The well-known brands of Coca-Cola are Thums Up, Fanta, Sprite, Limca, Kinley, Smartwater, and Minute Maid.
Pepsi Co
This company is considered a powerhouse in the consumer non-durables field, food, and beverage industry and is headquartered in Harrison, New York.
It was founded in 1898 by Caleb Bradham, a beverage company selling convenience foods and drinks, and it generated revenue of $79 billion in 2021.
The most iconic brands under the company include Pepsi-cola, Mountain Dew, Gatorade, Lay’s, Cheetos, Doritos, and quaker.
Nestlé Ltd
The company was headquartered in Switzerland in 1866 by Henry Nestlé, a food and beverage company, and today the company operates in more than 150 countries and has more than 2000 brands.
The company produces baby food, breakfast cereals, coffee, dairy products, pet food, ice cream, and snacks. It is the world’s largest food company, with more than $93 billion in sales.
The company’s strong brands include Nescafé, KitKat, Nespresso, Maggi, Toll House, and Milo. The company’s shares are listed on the Swiss stock exchange.
General mills
The company of general mills is headquartered in Golden Valley, Minnesota, and was founded by Cadwallader C. Washburn, John Crosby, and James Ford Bell in 1856.
It operates as one of the world’s largest food companies. The company’s food products include pantry staple brands like Pilsbury, Gold medal flour, Yoplait, Betty Crocker, Cheerios, and Nature Valley, also a pet food brand, Blue buffalo.
General mills employ around 35000 people worldwide and generated around $19 billion in the fiscal year of 2022 by selling cereals, convenience foods, and other food products.
Kellogg Company
Will Keith Kellogg founded the company in 1906. The company is headquartered in Battle Creek, Michigan, and is the world’s largest food company to make cereals.
The company’s famous product is cornflakes, and it also specializes in making snacks and convenience foods. The brands like Pringles, Cheez-It, Eggo waffles, and Pop-Tarts.
It is reported to have $14.2 billion in sales in 2021 and employs more than 30000 people worldwide.
Kraft Heinz Company
Kraft Heinz is an American food corporation resulting from a merger between Kraft foods group and Heinz. The company is co-headquartered in Chicago and Pittsburgh.
The main product of the Kraft Heinz Company was tomato ketchup, but now it has acquired a market for macaroni and cheese, and in 2021 it recorded sales of around $26 billion.
Kraft Heinz has household brands like Oscar Meyer, Classico, Jell-O, Maxwell House, and Capri Sun.
L’Oreal
It is a french Cosmetics company founded by Eugène Schueller in 1909 and is registered in Paris and headquartered in Clichy, Hauts-de-Seine.
It gained its place in the cosmetics industry as the largest cosmetic company. It sells skincare, hair care, makeup, perfume, and sunglasses.
The company’s favorite brands are Maybelline, New York.Garnier.NYX Professional Makeup.CeraVe.Redken. It started selling internationally in 1911, and Belgium, Denmark, Switzerland, and the United States acquired the global market of the cosmetic industry.
Nike
One of the companies in the consumer non-durables field provides a supply chain of sports clothing and footwear. The company is headquartered in Beaverton, Oregon, in the United States.
It started as a footwear brand labeled Blue Ribbon Sports by Bill Bowerman in 1964. Now it produces quality athletic gear and clothing for men, women, and children.
The company is partnering with brands like Dick’s Sporting Goods, JD Sports, and Zalando for the digitally connected marketplace.
Procter & Gamble
Procter & Gamble Company is an American consumer goods corporation with many successful brands. The company operates in as many as 180 countries, employing almost 120000 people worldwide.
William Procter and James Gamble, 1837, started the company. The company used to produce soaps and candles but expanded to other areas making detergents, toiletries, and food products.
Today it is one of the world’s largest companies in the consumer non-durables field, with brands like Ariel, Pampers, Gillette, and Oral-B.
Unilever
The Unilever Group is British-Dutch translational consumer goods company. It is headquartered in London, England, and Rotterdam, Netherlands.
Unilever is one of the oldest multinational companies, spreading over 190 countries. The company produces food and beverages, laundry detergent, and personal care products.
The company has a number of successful brands, such as Lipton, Brooke Bond, Chesebrough-Ponds, Bestfoods, and Ben & Jerry’s. The ponds brand it sold to Hindustan Unilever in 2007.
Mars, Inc.
Mars Inc is a private multinational company headquartered in McLean, Virginia. The company manufactures candies, pet food, and other food goods.
In the consumer non-durable industry, the company generated $40 billion in sales in more than 75 countries. It employs more than 85000 people around the globe.
The popular brand under this company includes Twix, Snickers, M & M’s, Milky Way, and Orbit.
Danone
It is a french company based in Paris. It was founded in Spain, Barcelona, by Isaac Carasso. The Danone Group SA is a multinational company spread across 120 countries.
It recorded sales in 2018 of €24.65 billion. The famous brands under this company are Nutricia, Happy Family, Dannon, Damavand, and Activia.
Netflix, Inc.
The consumer non-durables sector not only includes food manufacturing companies but also include entertainment companies like Netflix.
The company is headquartered in Los Gatos, CA. The company provides consumer durables as a form of entertainment. It is an online platform providing video content. In 2022 Netflix had more than 221.64 paid subscribers.
They allow users to access original series, films, and licensed content. It has revolutionized the entertainment sector. It employs around 11,300(2021) worldwide.
Alcoa Corporation (AA)
It is the world’s leader in aluminum production and management. It also processes aluminum fabrication and alumina production.
The company is headquartered in Pittsburgh, PA. This consumer non-durables company is involved in the mining industry of aluminum. It manufactures, innovates, refines, and casts aluminum.
It will employ over 12,200 people in 2022. The company is focussing more on aluminum recycling and actively growing in other aspects of the industry.
Philip Morris International (PMI)
PMI is a leading international tobacco company, active in over 180 countries. In the past, the PMI was one of the companies in the consumer non-durables field that sold tobacco-related products such as cigarettes.
But the current PMI is supporting smoke-free products and working towards the global challenge of tobacco harm reduction. It is selling non-addictive products that provide the same satisfaction without generating habits.
It also invests in products like electronic cigarettes and heated tobacco products. In addition, it is putting in efforts to make new smoke-free products.
Conclusion
“Non-durable goods industry offers how many jobs?” If that is your question, then this article tries to answer the above question. According to the Bureau of labor statistics, it is expected to grow by 33-35 %.
You are wrong if you think consumer non-durable jobs are only for marketing managers like titles. It offers a range of jobs; you can find out more about it here.
It includes everything from the oil and gas to the pharmaceutical industry. Here is the list of companies leading the non-durable consumer goods industry.
With the help of this article, you can understand consumer non-durable field is ever-changing. Hence it has plenty of chances for expansion and growth.
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