Uber is one of the most popular and innovative transportation companies in the world, offering various services such as ride-hailing, food delivery, package delivery, and freight transport.
But did you know that Uber also has a unique and distinctive logo and Uber font that reflect its brand identity and vision?
In this article, we will explore the history and design of Uber’s logo and font, and how they have evolved over time.
Table of Contents
- Download Uber Font Free For Personal Use
- About Uber Font
- Characteristics of Uber Font
- Who Created Uber Font?
- Final Words
- Read More
Download Uber Font Free For Personal Use
About Uber Font
Uber’s logo and font are not just random symbols and letters. They are carefully crafted to convey a sense of safety, accessibility, and mobility to its customers and drivers.
The logo consists of a stylized letter U that resembles a road or a route, while the font is a custom typeface called “Uber Move” that is inspired by similar sans serif fonts used for transportation signage around the world.
The logo and font are also designed to be adaptable and flexible, allowing them to fit different contexts and cultures.
The current logo and font of Uber were introduced in 2018, after the company underwent a major rebranding following a series of scandals and controversies that tarnished its reputation.
The previous logo and font, which were launched in 2016, were criticized for being too abstract, confusing, and inconsistent.
The 2016 logo featured a circle with a square inside that was supposed to represent the “bit” or the “atom” of technology, while the font was a modified version of Clan Pro that was called “Uber Sans”.
However, many people found the logo hard to recognize and associate with Uber, and the font too generic and bland.
The new logo and font of Uber are meant to restore trust and confidence in the company, as well as to showcase its diversity and inclusivity.
The logo and font are also aligned with Uber’s mission to provide “movement that matters” to everyone. By using a simple and elegant logo and font, Uber hopes to communicate its values and vision more clearly and effectively to its users and partners.
Characteristics of Uber Font
Some characteristics of Uber font are:
- It is a custom typeface called “Uber Move” that is inspired by similar sans serif fonts used for transportation signage around the world.
- It is designed to convey a sense of safety, accessibility, and mobility to its customers and drivers.
- It is adaptable and flexible, allowing it to fit different contexts and cultures.
- It has four variants: Uber Move Text, Uber Move Display, Uber Move Medium, and Uber Move Bold.
- It has a geometric and modern look, with rounded corners and smooth curves.
Who Created Uber Font?
Uber font is a custom typeface called “Uber Move” that was created by Jeremy Mickel from the MCKL design studio. It was designed to resemble other transportation fonts and to evoke safety and accessibility.
Uber font was introduced in 2018 as part of Uber’s rebranding after a series of scandals and controversies. It replaced the previous font, which was a modified version of Clan Pro called “Uber Sans”.
Uber font has four variants: Uber Move Text, Uber Move Display, Uber Move Medium, and Uber Move Bold.
Final Words
Uber font is a custom typeface that reflects Uber’s brand identity and vision.
It is inspired by transportation fonts and designed to convey safety, accessibility, and mobility. Its adaptability and flexibility enable it to seamlessly blend into diverse contexts and cultures.
Boasting a contemporary and geometric appearance, it showcases rounded corners and sleek curves. It is part of Uber’s rebranding in 2018, after a series of scandals and controversies.
Uber font is one of the ways that Uber communicates its values and mission to its users and partners. It is a font that moves people.
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