One of the most famous and recognizable slogans in the world is “Just Do It”, the motto of the shoe company Nike. “Nike Just Do It Font” is the reason behind its instant recognition. The slogan was created in 1988 at an agency meeting of Wieden+Kennedy, a renowned advertising agency based in Portland, Oregon.
The slogan is simple, powerful, and inspiring, and it has become synonymous with Nike’s brand identity and philosophy. In this article we will discover font, history of slogan and creators of the font.
Table of Contents
- Download The “Nike Just Do It Font” Here
- About Nike Just Do It Font
- History of Nike Just Do It Slogan
- Characteristics of Nike Just Do It Font
- Final words
- Read More
Download The “Nike Just Do It Font” Here
About Nike Just Do It Font
The font used for the slogan text is Futura Condensed Extra Black, a sans-serif font that has a bold and striking appearance. Futura is a geometric font that was designed by Paul Renner, a German typeface designer, in 1927.
Renner was influenced by the Bauhaus movement, which emphasized simplicity, functionality, and rationality in design. Futura has clean and uniform shapes, based on circles, squares, and triangles. Futura Condensed Extra Black is a variant of Futura that has narrower and thicker letters, making it more suitable for headlines and logos.
Futura Condensed Extra Black was chosen for Nike’s slogan because it creates a strong and confident impression, matching the message of the slogan. The font also has a vintage and classic look, which gives it a timeless appeal.
The font complements the Nike logo, which is also based on a simple geometric shape: the swoosh. The swoosh is a stylized representation of a wing, inspired by the Greek goddess of victory, Nike. Together, the font and the logo create a memorable and iconic visual identity for Nike.
History of Nike Just Do It Slogan
The slogan “Just Do It” was created in 1988 at an agency meeting of Wieden+Kennedy, a renowned advertising agency based in Portland, Oregon.
The founder of the agency, Dan Wieden, credits the inspiration for his slogan to the last words of Gary Gilmore, a death row inmate who was executed by a firing squad in Utah in 1977.
Gilmore’s last words were “Let’s do it”. Wieden changed the “let’s” to “just” and created a simple, powerful, and inspiring slogan that became synonymous with Nike’s brand identity and philosophy.
Characteristics of Nike Just Do It Font
The Nike Just Do It font is a font that has some distinctive characteristics that make it stand out from other fonts. Here are some of the features of this font:
- The font is called Futura Condensed Extra Black, a sans-serif font that has a bold and striking appearance. It is a variant of Futura, a geometric font that was designed by Paul Renner, a German typeface designer, in 1927.
- The font has clean and uniform shapes, based on circles, squares, and triangles. It has a high contrast and a vintage chic look, which gives it a classic and elegant appearance. It is suitable for headlines and logos, as it creates a strong and confident impression.
- The font has many OpenType features such as ligatures and stylistic alternates, which make it more expressive and versatile. It also supports multiple languages and characters.
- The font complements the Nike logo, which is also based on a simple geometric shape: the swoosh. The swoosh is a stylized representation of a wing, inspired by the Greek goddess of victory, Nike. Together, the font and the logo create a memorable and iconic visual identity for Nike.
Final words
The Nike Just Do It font is a font that has a lot of history and personality behind it. It is a font that was inspired by the last words of a death row inmate and the Bauhaus movement. It is a font that has a bold and striking appearance, based on geometric shapes and high contrast.
It is a font that has many OpenType features that make it more expressive and versatile. It is a font that complements the Nike logo, which is also based on a simple geometric shape: the swoosh.
Together, the font and the logo create a memorable and iconic visual identity for Nike, one of the most famous and successful shoe companies in the world.
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